The first moon opens 1 November. Pre-orders are open.

MITAMA

A word spoken too often loses its weight.

Words that are made once.

Mitama — 御霊, spirit — is a small clothing label built around Japanese words. Each word is printed on the back of a tee or hoodie, numbered, and never made again.

  1. A new moon, new words

    On the 1st of every month, a new theme opens with its handful of words. They stay for one moon only.

  2. Numbered, then gone

    Each word is made 100, 50 or 10 times, every piece with its own number. When the run ends, the word closes for good.

  3. Three tiers, one bag

    Sumi , Tsuki and the rare Kin . Or let the mystery bag choose a word for you.

Hear when the next moon opens.